Bing launching has been timed well. It seems Microsoft moved according to a perfect plan. Bing has been steadily moving up the market share ladder since its launch few months back. Now with Microsoft’s deal with Yahoo which positions Bing in a new role, the going will be too good for Microsoft. As the terms of deal folds out, I would say the deal is decisively tilted towards Microsoft. With Yahoo agreeing to Bing being default search engine on its page, Microsoft will definitely benefit from the deal.
Deal is good for even Yahoo but could have been slightly better. The mood was well reflected on Wall Street which saw Yahoo’s share plummeting and Microsoft’s share rising. But deal is not done yet. Some affected industry majors may make serious efforts to stall the proposed deal with statutory guidelines. But Microsoft is moving very fast and is hell bent on ensuring that deal sees the light of the day quite soon. In case deal gets in to rough weather over anti trust legislations then it may take even years to get it through.
But whatever may be the situation, in its current shape this deal is good for Bing and Microsoft in that order. Combined market share of Microsoft-Yahoo is expected to touch now 30%. As per the comScore stats Google presently commands 65% market share. Microsoft- Yahoo combo will definitely bring in competition and shall provide competition to Google over ad space.