Written on Tuesday, 18th August 2009 by Neeta
Webmasters resort to many tools and techniques to get the top listing amongst the first search results. But path to such an outcome needs hard work, ingenuity and sincerity. If at any time you make efforts to outsmart the mighty Google then you are mistaken.
Your misdemeanors will only take you little bit ahead but if at any point of time you are trying to trick Google then you are doomed. You will likely to have Google penalty. So the best strategy which works with Google is to play by the rule book, the webmasters guidelines.
I have come across many such instances where SEO experts have claimed success initially but in due course their claims have fallen flat. Google employs a good battery of PhD scholars and whiz kids in software and algorithm development. A run by mill SEO operator should never think of outsmarting Google in an area where it is the best. Search game has to be played in all fairness and with good intentions.
The site has to offer good content and value to make it successful. If the content is good it will surely get the recognition with little bit of marketing efforts. But if the content is not good then even good marketing efforts will go down the drain.
The best option is to not to take Google head on, rather get along with it nicely. Have a look at Google ranking factors.
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Tags: Google, Microsoft, SEO, Technology
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