For every successful CRM implementation there is at least one CRM implementation saga which has failed to bring about desired results and ROI. The debate lingers on over reasons and explanations. But there are a few basic reasons which explain why CRM fails.
Implementation of CRM brings with it best practices prevailing in the market. But too much of standardization may also lead to lots of problems and issues which could have been very easily handled otherwise. Organization may lose its inherent strength, age old work ethics and culture. So for bigger organization, customized CRM generally at times [...]
