For every successful CRM implementation there is at least one CRM implementation saga which has failed to bring about desired results and ROI. The debate lingers on over reasons and explanations. But there are a few basic reasons which explain why CRM fails.
Importance given to Customer Relationship Management in an organization speaks about its ethos and work culture. Organization can advertise, promote and market through many channels but it is the customer who ultimately decides when to approach an organization for fulfilling needs. So the importance of having, believing and maintaining customer relations is very important. No [...]
Implementation of CRM brings with it best practices prevailing in the market. But too much of standardization may also lead to lots of problems and issues which could have been very easily handled otherwise. Organization may lose its inherent strength, age old work ethics and culture. So for bigger organization, customized CRM generally at times [...]
